{"id":5189,"date":"2026-03-05T16:10:28","date_gmt":"2026-03-05T15:10:28","guid":{"rendered":"https:\/\/www.migrationdivi.juliewebconcept.com\/wpml-seo-why-my-home-page-has-slipped-to-5th-page-and-how-im-getting-it-back-up\/"},"modified":"2026-08-20T17:57:46","modified_gmt":"2026-08-20T15:57:46","slug":"wpml-seo-why-my-home-page-has-slipped-to-5th-page-and-how-im-getting-it-back-up","status":"publish","type":"post","link":"https:\/\/www.migrationdivi.juliewebconcept.com\/en\/wpml-seo-why-my-home-page-has-slipped-to-5th-page-and-how-im-getting-it-back-up\/","title":{"rendered":"WPML &amp; SEO : Why my homepage slipped to 5th page"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><h2 data-path-to-node=\"5\">SEO fall &amp; WPML: My case study<\/h2>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><p>We often think that adding a language to our site is a mere technical formality. For <b data-path-to-node=\"4\" data-index-in-node=\"91\">Julie Web Concept<\/b>, the arrival of the English version with WPML caused an unexpected earthquake: my home page went from the 1st to the 5th page of Google in just a few days. <\/p>\n<p>&nbsp;<\/p>\n<h2 data-path-to-node=\"5\">Unexpected confusion for the Google algorithm<\/h2>\n<p data-path-to-node=\"6\">Analyzing my data, I quickly realized: Google was dizzy. When it discovered my new English pages and my \"Agence\" page, it created what's known as <b data-path-to-node=\"6\" data-index-in-node=\"167\">SEO cannibalization<\/b>. It no longer knew which page was the most relevant for the keyword \"Cr\u00e9ation site internet Annecy\". As a result, he put my main page \"in the corner\" while he worked out the new structure.   <\/p>\n<h2 data-path-to-node=\"7\">My action plan to correct the situation<\/h2>\n<p data-path-to-node=\"8\">To regain my position, I activated three immediate levers:<\/p>\n<\/div><\/div><div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Surgical clarification:<\/b> I've rewritten my SEO tags to clearly differentiate my service (Creation) from my entity (Agency). Each page now has its own mission. <\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">Internal link optimization:<\/b> I've strengthened the logical links between my pages to guide Google's robots to my home page.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_blurb_2 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">R<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><div class=\"et_pb_blurb_description\"><p><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">Local targeting reaffirmed:<\/b> I've specified my preferred areas: <b data-path-to-node=\"9,2,0\" data-index-in-node=\"67\">Annecy, Haute-Savoie (74) and Geneva<\/b>.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module liennoir\"><div class=\"et_pb_text_inner\"><h2 data-path-to-node=\"10\">Things to remember<\/h2>\n<p data-path-to-node=\"11\">SEO is not a fixed science, it's a constant adaptation. Adding language is like redecorating a house: you have to make sure that guests (and Google!) always find their way around. I'll keep you posted on the results of these adjustments in the coming days!  <\/p>\n<\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module lienjaune\"><div class=\"et_pb_text_inner\"><p><em>Need a multilingual site without losing your SEO?<\/em><\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module\" href=\"https:\/\/www.migrationdivi.juliewebconcept.com\/en\/\">See my services<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"formats":[],"class_list":["post-5189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"dsm_author":{"name":"juliec","avatar_url":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/litespeed\/avatar\/947df2157b8581adea8b2ef707873d8f.jpg?ver=1786684551","archive_link":"https:\/\/www.migrationdivi.juliewebconcept.com\/en\/author\/juliec\/","biodata":""},"dsm_categories":[{"term_name":"SEO","term_id":12,"term_link":"https:\/\/www.migrationdivi.juliewebconcept.com\/category\/seo\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept-150x150.webp","medium":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept-300x200.webp","medium_large":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept-768x512.webp","large":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept.webp","1536x1536":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept.webp","2048x2048":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept.webp","et-pb-post-main-image":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept-400x250.webp","et-pb-post-main-image-fullwidth":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept.webp","et-pb-portfolio-image":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept-400x284.webp","et-pb-portfolio-module-image":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept-510x382.webp","et-pb-portfolio-image-single":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept.webp","et-pb-gallery-module-image-portrait":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept-400x516.webp","et-pb-post-main-image-fullwidth-large":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept.webp","et-pb-image--responsive--desktop":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept.webp","et-pb-image--responsive--tablet":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept-980x654.webp","et-pb-image--responsive--phone":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept-480x320.webp","full":"https:\/\/www.migrationdivi.juliewebconcept.com\/wp-content\/uploads\/2026\/03\/SEO-Annecy-Julie-Web-concept.webp"},"dsm_comment_count":0,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WPML SEO Drop: A Recovery Case Study | Julie Web Concept<\/title>\n<meta name=\"description\" content=\"Website ranking drop after adding a language? 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